Local SEO is all about reaching out to your local customers. Here is how local SEO best practices can help your business dominate the local search engine results. Local SEO Is Essential Local SEO is crucial when it comes to targeting local customers (living nearby). Your business can generate more sales leads locally if you pay attention to simple local SEO rules. Strengthening You Local SEO Strategy Several businesses belonging to the same category may compete to rank higher against location-specific keywords. The level of competition can be too high due to this reason. But there are ways to be and stay on the top. Achieving this goal can be simple once you manage to device a robust local SEO strategy. Here are some points to ponder: Ultimate Guide To Local SEO Strategy Your local SEO strategy should target the following points: Optimize “Google My Business” page Your presence on “Google My Business” alone is not enough. You should optimize this page thoroughly. Optimize local business listings There must be some famous business listings or directories in your area. Enlist on them! Optimize web content for local keywords If you also have a website where you have written about your business, you have got the opportunity to include your local keywords to target the local audience. Ask customers for positive reviews If you provide a valuable service, chances are your customers are happy with your service. So, reach out to the past as well as existing customers and encourage them to share their feedback on Google. Create a mobile-responsive website With mobile traffic exceeding the desktop one, having a website is not enough. You must make it responsive to mobile devices such as cell phones and tablets. If you are not able to make a separate website for mobile devices, you should at least make your website adaptive to small screens. Strengthen social media presence There is no denying the fact that social media represents a huge powerhouse for individuals and businesses. You just have to the right person at the right moment to leverage social media users in your favor. So, strengthen social media presence, engage with your audience, and generate sales leads.
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