AdWords and Pay-Per-Click (PPC) often refer to Google ads but PPC sometimes refers to other publishers (such as Google). What do you mean by AdWords and PPC? What the word PPC can represent in general? This article explains this topic in detail. Google Ads or AdWordsGoogle Ads is the name of ads service from the leading search engine Google. Google Ads were used to be known as AdWords in the past, but Google changed its name to Google Ads one or two years ago. The most common method using which Google charges from advertisers is known as PPC. This option can be used to target true customers online. Pay-Per-Click (PPC) AdsPPC is a model in Internet Marketing which means the cost an advertiser has to pay per user click. This model was introduced long ago, and it is still in practice because it severs the purpose of those who want to display ads. Google and Bing use this method to charge their customers for their ads service. Different other ads networks also use this costing method. Are PPC and AdWords The Same?No, not always. PPC method of costing has been popularized by Google AdWords and that is why this term is mostly used to refer to Google Ads. But PPC Ads does not always mean the ads by Google. Bing and some other publishers also use the PPC model to charge the fee for their service. Some social media websites also use PPC as a way to charge for their ads service. Learning More About PPC and Google AdsIf you are a business or an individual who wants to get customers, you can use Google Ads or SEO to promote your services on search engines. If you are based in California, you can get in touch with some of the finest SEO experts. So get in touch with an SEO agency in California, and learn more.
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