AdWords and Pay-Per-Click (PPC) often refer to Google ads but PPC sometimes refers to other publishers (such as Google). What do you mean by AdWords and PPC? What the word PPC can represent in general? This article explains this topic in detail. Google Ads or AdWordsGoogle Ads is the name of ads service from the leading search engine Google. Google Ads were used to be known as AdWords in the past, but Google changed its name to Google Ads one or two years ago. The most common method using which Google charges from advertisers is known as PPC. This option can be used to target true customers online. Pay-Per-Click (PPC) AdsPPC is a model in Internet Marketing which means the cost an advertiser has to pay per user click. This model was introduced long ago, and it is still in practice because it severs the purpose of those who want to display ads. Google and Bing use this method to charge their customers for their ads service. Different other ads networks also use this costing method. Are PPC and AdWords The Same?No, not always. PPC method of costing has been popularized by Google AdWords and that is why this term is mostly used to refer to Google Ads. But PPC Ads does not always mean the ads by Google. Bing and some other publishers also use the PPC model to charge the fee for their service. Some social media websites also use PPC as a way to charge for their ads service. Learning More About PPC and Google AdsIf you are a business or an individual who wants to get customers, you can use Google Ads or SEO to promote your services on search engines. If you are based in California, you can get in touch with some of the finest SEO experts. So get in touch with an SEO agency in California, and learn more.
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Local SEO is all about reaching out to your local customers. Here is how local SEO best practices can help your business dominate the local search engine results. Local SEO Is Essential Local SEO is crucial when it comes to targeting local customers (living nearby). Your business can generate more sales leads locally if you pay attention to simple local SEO rules. Strengthening You Local SEO Strategy Several businesses belonging to the same category may compete to rank higher against location-specific keywords. The level of competition can be too high due to this reason. But there are ways to be and stay on the top. Achieving this goal can be simple once you manage to device a robust local SEO strategy. Here are some points to ponder: Ultimate Guide To Local SEO Strategy Your local SEO strategy should target the following points: Optimize “Google My Business” page Your presence on “Google My Business” alone is not enough. You should optimize this page thoroughly. Optimize local business listings There must be some famous business listings or directories in your area. Enlist on them! Optimize web content for local keywords If you also have a website where you have written about your business, you have got the opportunity to include your local keywords to target the local audience. Ask customers for positive reviews If you provide a valuable service, chances are your customers are happy with your service. So, reach out to the past as well as existing customers and encourage them to share their feedback on Google. Create a mobile-responsive website With mobile traffic exceeding the desktop one, having a website is not enough. You must make it responsive to mobile devices such as cell phones and tablets. If you are not able to make a separate website for mobile devices, you should at least make your website adaptive to small screens. Strengthen social media presence There is no denying the fact that social media represents a huge powerhouse for individuals and businesses. You just have to the right person at the right moment to leverage social media users in your favor. So, strengthen social media presence, engage with your audience, and generate sales leads. |
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